Revenue vs. Profit: The Critical Difference Every Entrepreneur Must Understand
As an entrepreneur, you might be tempted to judge your business's performance solely based on your revenue. After all, if sales are increasing, that's a good sign, right? Not always. Confusing revenue with profit is a common mistake, and it can be disastrous. How many times have we seen e-commerce brands boasting impressive sales figures, only to collapse under the weight of hidden costs? (more…)